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A study led by Dolores Albarracín and reported by the Annenberg Public Policy Center finds that people tend to share flattering feedback to boost others’ self-image—except when they dislike them or are prompted to prioritize accuracy.

Citation:
"People Select Feedback to Flatter Others, Except When They Dislike Them," Annenberg Public Policy Center, March 21, 2025. 

Albarracin D, Shen X. et al. 2025. "Enhancing Others Through Information Selection: Establishing the Phenomenon and Its Preconditions." APA PsycNet.