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“The least valid design to make a causal inference is one where you’re kind of comparing yourself to yourself, but not anyone else,” Atheendar Venkataramani told TNR, “using some sort of bespoke tool that may or may not be validated.” The Blue Zones Project’s Imatome-Yun didn’t respond to a request for comment on the company’s evaluation methods.

Citation:

"The Longevity Hot Spots That Weren’t," TNR, S Love, November 27, 2024.