Dolores Albarracín told Annenberg. "Our research provides a map for what might be effective, even for behaviors nobody has studied. Just like masking became a critical behavior during the pandemic, but we had no research on masking, a broad empirical study of intervention efficacy can guide future efforts for an array of behaviors we have not directly studied but that need to be promoted during a crisis."
Citation:
"Groundbreaking Analysis Unveils Secrets to Predicting and Changing Human Behavior," Annenberg, January 1, 2025.