One of the world's leading experts on the psychology of choice, Sheena Iyengar asks the difficult questions about how and why we choose: is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar reveals answers that are surprising and profound.
Introduction and remarks by Allison Hoffman, who has written extensively on choice in relation to healthcare and law.